![]() “You get a barcode within Facebook and go to the event with that Facebook barcode it is fully integrated.” “ We are one of two companies doing that with Facebook – and the only one providing an end-to-end purchase solution entirely on Facebook,” he said. ![]() Movie ticketing firm Fandango announced plans to sell tickets directly on Facebook last month, but Visage said Eventbrite has been planning a similar feature since April. He added: “It’s an area of interest that has already proven benefits for several organisers who have actively prevented mass buying of tickets at events using this technology.”Įventbrite is also exploring the potential for selling tickets through social networks, building on its long-time partnership with Facebook. It is invisible to the buyer, except for the ones that are bots – which we are blocking actively.” This will allow as many people who are legitimate buyers as possible to buy the tickets that they want for the events that they want. ![]() “We have deployed a lot of machine-learning algorithms to detect that and to block them right there and then when they’re trying to purchase. It’s about fraud detection and understanding if the buyer is a real person or a bot,” said Visage. “ is the first barrier that we want to put in place and we’ve already invested quite a bit on the product side. Where Songkick has been developing technology to block humans who it has identified as touts, Eventbrite is focusing more on identifying ticket-buying bots. “ We’re seeing how we can make our product evolve to prevent mass buyers from actually buying tickets.”Įventbrite joins companies like Songkick and Dice in trying to tackle the issue of touting, although their approaches differ. “It is definitely a problem area for promoters and for artists not getting the share that they deserve,” Renaud Visage, co-founder and CTO of Eventbrite, told Music Ally. Ticketing firm Eventbrite is developing and testing technology that will prevent mass ticket purchasing by bots, as part of a wider industry kickback against the growing secondary market. Tags: Eventbrite Facebook Secondary ticketing Ticketing
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